I was sad to see both England and Australia lose out on their bids to host the World cup in 2018 and 2022 respectively. I took the time to watch both their final presentations to the FIFA board. I enjoyed both the England and Australian presentations. Isn’t it curious, that in a bidding process that has been running for nearly three years so much thought and effort is made preparing a thirty minute presentation that can seriously shape the voting intentions of the FIFA delegates? No matter how much money is spent, how much technology is used, or how much reputation you carry with you, the expectation is that you can demonstrate your ability to deliver what you promise by standing in front of an audience of decision makers – who want to see “the whites of your eyes”. Can you deliver your message?
During the World Cup presentations there were polished performers used to speaking in pressure situations, and there were footballers who have spent the careers perfecting their football ability and little time perfecting their public speaking skills. Some remained tied to the lectern and their notes, while others more confident walked across the stage delivering a more confident and impassioned case why the World Cup should go to their country. While some of you may not feel confident enough to leave the security of notes telling you what to say there are hidden dangers using them – as Morgan Freeman discovered in Zurich.
I always encourage my clients to leave the notes behind if possible, but if you prefer to use notes then there are several tips that you can employ… Which I’ll cover in a future blog.
Here’s the US presentation where Morgan Freeman had slipped up with his notes (it’s around 7 minutes 10 seconds into the clip)