The challenge most audiences in the corporate world face is the presenter is not clear on exactly what they are young to communicate to the audience. They fail to have a single message or idea they want to communicate. Instead they have several – leaving the audience feeling overwhelmed and confused. As in life, you can’t be all this to all people. The same applies to presentations; you must settle on a single message and single purpose for your presentation to be most effective.
As you develop your next presentation take the time to identify a single message or idea that you want to communicate to your audience. You’ll need to ensure you have clarity on your purpose and your message before you start to getting into the detail of exactly what you will say and what you will include in your slides. Only information or concepts that directly relates to the message/idea you are want to communicate to your audience should be included.
This simple act of defining a single message will help you communicate more effectively than 90% of the business leaders around today!