The final source in this series is your customers. Many customers will happily use your products and services without having reason to complain or without the time to contact you you and thank you… But they still have great stories to tell!
Source of Stories: Your customers
On many levels the customers are the forgotten resource. But by speaking to them you will hear fascinating stories illustrating many varied uses of your products or services. By talking directly to your customers you will find many alternative experiences that will not conform to your anticipated standard. If you are presenting to internal staff or potential clients you will find stories gleaned from conversations with current customers a source of inspiration and information.
The five sources of stories covered in this series are not the only sources of stories in your organisation. However they are five sources that exist in every company around the world. The stories you gather from any source will provide you a great tool to bring your presentations to life as you masterfully illustrate your key points and messages.
Has this series helped you find stories for use in your presentations?