Source of Stories: The Complaints or Compliments Department
From a presentations’ perspective the customer complaints (or customer compliments) department can be an effective presentation resource. It is a treasure chest of stories from people who have willingly and voluntarily contacted your business to share their experiences with your products and services. Here you have an entire group of people collating and resolving poor customer experiences that you can utilise.
Simply, there is no better source of authentic and inspirational stories within your organisation. Reach out to your complaints or compliments department today to reap the benefits in your next presentation.
What complaints or compliments, and the stories behind them can you use in your next presentation?