There are few things more daunting in your career than walking into a room to deliver a presentation without knowing who will be in the room, and why they are there. It is one of the major reasons people suffer with nerves and a fear of public speaking – they don’t know who they are presenting to!
When you are asked to deliver a presentation there are several things that you need to do BEFORE you start writing your speech. One of those is to get an understanding of exactly who will be in the audience for your presentation. The more you understand who will be in the room, how much they know about the subject of your presentation, and what their thoughts/opinions are about the presentation topic – the greater your chances preparing and presenting an effective presentation that will engage your audience.
Every presentation has a purpose, and by analysing and understanding who will be in the room when you present provides you the information you need to ensure your presentation achieves its purpose. To analyse your audience there are some simple questions you need to answer:
1. Who is the audience, and what is their relationship to you?
2. Who are the key people?
3. How much do they understand about your subject/topic?
4. How much do they care about your subject/topic?
5. What is the current situation of the audience (why are they in the room)?
6. What is their state of mind?
By taking the time to answer these question you gain a valuable insight into the mind of your audience. This significantly improves your chances of successfully achieving the aim of your presentation; which can only give your career a boost.