The most successful sales and management presentations are those that engage the audience with logical facts and emotional appeal. Unfortunately, most presentations in the business environment lack emotion, instead relying upon PowerPoint slides that are data dumps to convince audiences of their argument.
Logic will not inspire or move an audience to change. To make that happen there needs to be an emotional attachment to what the presenter is talking about. The best way to gain some form of emotional connection with your audience is to utilise stories. A story will enable you to easily make key points in your presentation, more understandable and memorable.
Stories in business presentations are under utililsed, despite the fact that everyday new stories are created involving customers and staff of every organisation. Often it is because a presenter does not know where to find stories, that they are not used in a presentation.
Do you use stories in your presentations? Could you use them more effectively?
Let me know how you use stories to help make your presentations more effective, and your experiences in using stories. I look forward to hearing your experiences.