In your next presentation, if you can only say one sentence – what will you say to your audience? Its no easy task to refine a presentation down to a single solitary sentence. When I challenge my clients often the reaction is “but, I want to say ‘this’, and I need to tell them about ‘that’, etc…” and they try and develop a presentation that shares many ideas or messages. The end result is a presentation thats says lots of things but tells audiences nothing. By sharing many messages or ideas your audience doesnt know what it is you really want them to remember. Instead you will be better off finding one single message or idea that you’d like the audience to take away from your presentation and reinforcing that throughout your speech.
Does this mean that you are not able to cover more than one item (or detail) in a presentation? No, you can cover multiple items but what you need to find is the higher level theme or message that encompasses all the ideas or details you want to cover. If you can’t find a common message or theme that ppies to both then consider if you have two seperate presentations to deliver rather than one. If you share two messages in one speech you’ll confuse your audience, but if you deliver presentations with one theme or message you’ll be remembered for the right reasons.
Thats my message to you.
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