The second in this series of speech structures that you may want to utilize from time to time is affectionately referred to as the PREP structure, or Point Reason Example Point. You’ll find the PREP structure is most useful to you when you are in the situation where you need to persuade your audience to agree with your viewpoint or argument. I’m sure you can see how the flow of the PREP structure will help you persuade someone.
Start by stating the point or argument you would like your audience to agree to, then provide the logical reasoning to support your point, supply a real life example (your ability to tell a story (and I mean real stories – not fiction!) will help you immensely here). Then you can move on to the next point/argument in your speech.
Consider the situation where you are presenting an argument to your boss for a pay rise. The points that you may have to support your argument may be
Point: You’ve exceeded expectations
Reason: You are outperforming the criteria of your job description
Example: Recounting a story highlighting you exceeding the expectations for your role
Point: You are underpaid compared to your colleagues
Reason: Industry standards for your job pay more than what you currently receive
Example: The story of a Colleague who left for another position that paid more money
I expect you get the drift by now, the PREP structure can be a very powerful structure to utilize if you need to persuade someone to agree with your viewpoint.