As you go through the process of preparing your presentations there is a question you need to be constantly asking yourself. The question is “What’s in it for you?”. And, in terms of the question “You” refers to your audience. By constantly asking this question you are ensuring that everything you prepare is relevant for your audience and will help you achieve the outcome you desire with the presentation.
Let’s look at some of the places you should be asking yourself the question….
1. As you develop the central theme of the presentation – Is it relevant for the audience you will be speaking to?
2. As you identify the key ideas you are going to communicate in the presentation – Are the right ideas to achieve the purpose for this audience?
3. As you write the words you will actually say – Is the language you are using in your speech/presentation appropriate for your audience?
4. As you prepare the PowerPoint slides – Is the slide actually helping your audience understand the idea better?
As you ask and answer the questions, if the answer is that it is not helping your audience then you need to either rework or dump what is not working. Anything which doesn’t enhance your presentation will only serve to confuse your audience making it harder for you and your presentation to be successful.
Constantly ask “What’s in it for you?”
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